Restaurant group builds on their tremendous success.
Challenge:
A restaurant group with a 60 year track record of success contemplated building on this success with the launch of a new concept. They brought us in to help them find ideal locations for their first few units.
Success:
Their flagship restaurant is considered to be one of the most popular restaurants in the entire country. They asked their merchant services company to provide maps showing the mailing address locations of all credit cards used at the restaurant. We met with the team along with their designers and consultants to use this information to develop search criteria for their first few locations. We then tapped into our extensive commercial real estate network to identify the first two sites and to support lease negotiations for their new concept. Their maiden location was an instant success.